Richard Shear is blogging about packaging design and he recently discovered augmented reality in connection with his field of interest. He published his first ranking for packaging stories in 2009. Number four of his ranking deals with AR and in addition with Wikitude!

4. Augmented Reality and the package as social media
On June 26th, as we celebrated the 35th anniversary of the UPC, a very basic but now ubiquitous technology, I had never heard the term Augmented Reality. But as the year progressed, magazines including Esquire put AR issues out on the newsstand, applications like sixthsense, wikitude, yelp with monocle, and scanlife were launched, and retailers began to experiment with its functionality in their stores. We were blown away by the implications for package design, and reported on this technology on Nov 7th, and Nov 11th.

You can read the full story here.