What’s hot for mobile marketing in 2010? The Mobile Marketing Association has come out with its top 10 industry predictions for mobile marketing in North America for the coming year. What I have noticed in this ranking is the merging of information and places. Mobile will play a decisive role in 2010!

9. Back to Reality…
“Oh, those boring old coupons – they get lost, forgotten, left behind or expired. Look for augmented reality to start playing a larger role in location-based advertising. Now, when you’re walking into your favorite coffee shop, the real-time mobile coupon you receive gives you instant gratification with your discounted daily grind.”