The Augmented Reality (AR)-Browser of the Startup-company Mobilizy, which is based in Salzburg/Austria, is now available on iTunes stores worldwide. Since the 2nd of October 2009 it was already downloaded in over 20 countries and more than 30.000 times. The Wikitude World browser is especially popular with American users that currently lead the statistics by 15.000 downloads. This week, Wikitude was added to the bestseller list of the American iTunes Store.

The Mobilizy team concentrated particularly on the hints given by Wikitude users when developing the tool further. The first feedback provided in October directly went into the current version of the app. The company stays in touch with its fans by communicating over facebook and twitter. These channels were also chosen by the community to rapidly spread news regarding the product: „The first release in the iTunes store was promoted by the users themselves“, explains Christina Rittchen, Communications Manager at Mobilizy enthusiastically about the involvement of the community.

Everyone can help mark the world – with wikitude.me
The user is the main focus for Mobilizy on the platform wikitude.me (http://www.wikitude.me). Here, every user can easily add their personal POI’s and see them on their iPhone straight away. Like on Wikipedia, relevant infos are gathered by the community of Wikitude users, as many people have the ability to collect a lot of information in comparison to an individual. „The reaction of our users shows us that our service is received extraordinary well and that we are on the right track“, confirms Markus Tripp, Business Development Manager, the concept behind the service.

About Wikitude
Wikitude identifies the current location of the user via the GPS Signal of an iPhone and connects the digital world to the real one. If one points the iPhone camera at a certain point, additional infos about the objects that are displayed on the screen are shown. That way, the user sees a Wikipedia entry for the St. Stephens dome in Vienna for instance, when the phone camera is pointed at the building and the respective button is clicked.
The app also shows entries that were added on Qype.com and self generated points of interest (POI’s) by users.

The Wikitude World Browser is available for free download in the Apple App Store.
Wikitude World Browser for iPhone: http://bit.ly/1nDhqO
Wikitude.me – Everyone can mark the world: http://www.wikitude.me
Wikitude Press Infos: http://www.mobilizy.com/category/pressreleases
Pictures on flickr: http://www.flickr.com/photos/wikitude/
Media Contact:
media (at) mobilizy.com
Mobilizy GmbH
www.twitter.com/wikitude